ALL BRANDS

Gillette, founded in 1901 by King C. Gillette in Boston, Massachusetts, revolutionized the shaving industry with its introduction of the safety razor, making personal grooming safer and more accessible. Acquired by Procter & Gamble in 2005, the brand has remained a global leader in shaving and personal care products, known for its innovative razors and grooming solutions. Gillette’s legacy includes iconic product lines and advanced technologies developed at its R&D center in Boston, solidifying its reputation as a pioneer in the grooming industry. Subsidiaries like Braun and Oral-B further underscore its influence in personal care under P&G’s ownership.

Philips Norelco is the U.S. brand name for electric shavers and grooming products developed by Philips' Personal Care division. Originally marketed internationally as "Philishave" until 2006, the brand transitioned to the Philips name globally while retaining the Norelco designation in the U.S. Known for pioneering rotary electric shavers, Philips Norelco has been a key player in the grooming industry, offering innovative designs and advanced technologies. The brand is recognized for its reliability and has maintained a strong presence in the electric shaving market for decades.

Feather is a renowned Japanese brand established in 1932, specializing in high-quality shaving products, particularly safety razors and razor blades. Known for its precision engineering and craftsmanship, Feather has become a global leader in the grooming industry, offering products that deliver exceptional sharpness and durability. The brand’s safety razors, such as the Feather AS-D2, are celebrated for their minimalist design and ergonomic functionality, while its razor blades are widely regarded as some of the sharpest available. Feather’s commitment to innovation and quality has solidified its reputation as a trusted name among shaving enthusiasts and professionals alike.

Schick shaving products

Merkur is a renowned German brand specializing in high-quality shaving products, particularly safety razors, established in the early 20th century. Known for its precision engineering and durable craftsmanship, Merkur has become a staple in the grooming industry, offering timeless designs that cater to both traditional and modern shaving enthusiasts. The brand is celebrated for its iconic double-edge safety razors, which are favored for their balance, efficiency, and smooth shaving experience. With a legacy rooted in German manufacturing excellence, Merkur continues to be a trusted name among wet shavers worldwide, emphasizing reliability and performance in its product lines.

BIC shaving products